Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several ...

Immediacy, relatability Cheshire-based marketing firm Rebellion Group orchestrated the strategy behind The Foundry’s debut. It included bringing in about 15 social media influencers to a preview ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

In today's digital age, simply having an online store isn't enough. Understanding how to market products effectively is the ...

Social media platforms like Instagram and TikTok are shaping skincare trends among children and teens, with influencers and user-generated content driving interest in cosmetic procedures and ...