Your company probably has a social media presence. But if you're not incorporating social media into your customer marketing strategy, you could be missing out. After all, you've spent valuable time ...

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just surface-level engagement.

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

A content calendar helps you stay organized and connect your social media with marketing plans. Plan to coordinate themes and avoid last-minute scrambles. Automation tools can help with scheduling.

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...

Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.