Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...

Who It’s For: If you’re strapped for cash and looking to extend your dye job as much ... If staining your hair (or towels) is your reason for hesitation to try a purple shampoo, rest assured ...

Our hair has become a playground for experimentation ... Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ...

While a hydrating shampoo is pretty much always a good idea, this anti-brass purple shampoo is perfect for icy-blonde hair ...

This brightens old hair dye and boosts its undertones as well as preventing fade and ramping up the shine. So when you wash with this particular shade of shampoo, it deposits purple pigment into ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying ... They need to keep their dye users and clients looking tip top through the duration of their colour.