The growing trend of personalization has been driven by changing customer expectations and consumer attitudes, particularly in the wake of the Covid-19 pandemic—but it is the widespread innovation and ...

AI-Driven Personalization Redefining Marketing Strategies in 2025.New York, USA, February 5, 2025 -- Artificial ...

AI-driven personalization in HR transforms employee engagement, retention, and learning by tailoring experiences through ...

To better understand the changing role of personalization, and how today’s marketing technology companies ... Sojern, for example, is able to see a traveler’s path-to-purchase across multiple ...

Personalization remains at the heart of ABM, but scaling it effectively is where many marketers stumble. In the past, personalized marketing was seen as too labor-intensive or resource-draining to ...

Travel brands, for example, use AI to analyze ... engagement and builds loyalty. The marketing landscape in 2025 will demand a thoughtful balance of personalization, privacy, and performance.