Movie theaters are trying everything to bring audiences back — from pickleball to cocktail bars
They want butts in seats. Years after the pandemic forced movie theaters across the country to close down — sending everyone ...
Texting, Weed and Sing-Alongs: Four Radical Ideas for Bringing New Audiences to Movie Theaters
Under New York law, marijuana became legal recreationally in 2021 and began being sold through sanctioned dispensaries in ...
With 5,700 Movie Screens Shut Down and the Box Office in a Slump, Theaters Are Still Waiting for a Post-Pandemic Comeback
Movie theaters are considering discount pricing and investing in Imax and 4DX to attract audiences, but the 2025 box office ...
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Look Up: The Importance of Watching Movies in Movie Theaters
Rechna Varma, a producer and University of Miami associate professor, makes the case for watching movies in movie theaters.
Disabled Moviegoers Would See More Films With Better Theater Accessibility, Inevitable Foundation Study Finds
The nonprofit Inevitable Foundation has created a new report called “The Adaptive Cinema Opportunity” based on a survey of ...
Only Four Percent of Disabled Moviegoers Report Ideal Theater Accessibility Conditions, Study Finds
A new study by disability advocacy organization the Inevitable Foundation surveyed over 100 disabled moviegoers about their ...
From NATO to Cinema United, movie theater trade group has new name, mission
In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...
2025 is the year 'the movie magic machine cranked back up again.' Here's when theaters expect a box-office rally.
But with the box office projected to rise about 8% ahead of 2024 and fan favorites like Jurassic Park, Avatar and the second ...