The “Do the Dew” campaign embraced extreme sports and vibrant culture, establishing the brand as a symbol of energy and rebellion. Today, Mountain Dew continually reinvents itself with new ...

A new Mountain Dew flavor is approaching and so is something awful according to one Instagram account that attempts to like ...

Do you need a new pair of funky kicks? Let's rephrase the question. Do you need a pair of shoes with Mountain Dew, or Doritos logos on them? Ground Up, a leader in licensed footwear, has entered ...

It attached itself early to extreme sports, such as snowboarding and mountain biking, appealing to audiences who were also ...

As America ditches sugary sodas, PepsiCo is trying to prevent Mountain Dew from becoming a victim of changing tastes. "Mountain Dew is improving, but it's not to the levels that we would like to ...