While wooden nickels and paper notepads used to hold the largest sway at conventions, these days, successful marketers are offering useful or fun items ... the third most popular promotional ...

But in order to be effective, an item must be useful to the recipient ... Keep in mind, most items are shipped from overseas, which can further delay the order. Budget appropriately. Never purchase a ...

Billions of dollars are spent annually in North America on promotional items such as T-shirts, pens, hats, and calendars by companies that give these promotional items away to existing and ...