For the holiday season, McDonald's has a new Happy Meal that lets kids share the happiness. Starting Nov. 26, an all-new Pet ...

Aimed at children, now many of the Happy Meal packaging and toys from the '80s and '90s have become much sought-after ...

On November 26, participating McDonald's restaurants around the U.S. will launch the new Pet Simulator Happy Meal, which ...

The Pet Simulator Happy Meal is available from Nov. 26 to Dec. 16 and contains one meal with two toys McDonald’s is helping ...

For a limited time, McDonald's Happy Meals will be accompanied by a lineup of different iconic Mario Kart characters in the form of collectible toys Goodbye McDonald's Halloween Boo Buckets, hello ...

Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...

Fans of a certain cult classic video game may want to race over to McDonald's for their newest Happy Meal collaboration ... in the form of collectible toys. The slate of characters includes ...

Others within McDonald’s Corporation helped the Happy Meal evolve to make the toy into the staple prize for generations. Bob Bernstein also added that he doesn’t claim to have invented the ...

For more than 40 years, kids have been begging their parents to take them through the McDonald's drive-thru for the coveted meal/toy combo promised by the Happy Meal (and for 40 years, parents ...