Kendrick Lamar is not about flashy hits or predictable hooks. Instead, he creates art that demands you listen, reflect, & absorb each word with care.

It was also the most watched Super Bowl ever, per Vulture, which reports that 127.7 million viewers tuned into the Big Game on average, also up 3% from 2024. Adding to the argument that Lamar might have killed the game’s vibe,

Kendrick Lamar performed hits including “Not Like Us” at the Super Bowl LIX halftime show, joined by Mustard, SZA and Samuel L. Jackson as Uncle Sam.