Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand. The campaign, which ...

AC Milan and England star Kyle Walker is said to have agreed a hugely lucrative deal to appear in an advertising campaign for ...

Hugo Boss said subdued consumer sentiment and muted store traffic have hurt its performance in the year so far, warning that it expects market uncertainty to persist. “The road ahead comes with ...

The German menswear specialist had aimed to have sales of 5 billion euros by 2025. But growth of 3 percent in 2024, a ...

In an exciting development for both the player and the fashion world, Premier League star Kyle Walker has signed a lucrative six-figure endorsement deal with the renowned fashion brand Hugo Boss. This ...

Hugo Boss forecast annual sales of 4.2 billion to 4.4 billion euros ($4.57 billion to $4.79 billion), equivalent to between a 2% fall and a 2% rise, following 3% growth to 4.3 billion euros in 2024.

Dividend Proposal: EUR1.40 per share, a EUR0.05 increase from the prior year. Hugo Boss AG (BOSSY) achieved record group sales of EUR4.3 billion in 2024, despite a challenging market environment.

The case of Walker and Hugo Boss is a reflection of a broader trend in sports marketing where athletes are increasingly seen as marketable personalities off the field. The endorsement deals typically ...