Seminole Hard Rock Hotel & Casino Hollywood earned three World Luxury Awards in 2024, including Best Luxury Casino Hotel in North America, Best Luxury Conference & Event Hotel in Hotel & Central America and Best Architectural Design in North & Central America.

More than six years and three months have passed since word first leaked out prominent local business leaders Jim McGlothlin and Clyde Stacy intended to convince the Virginia General Assembly to legalize gambling so they could establish a casino at the former Bristol Mall.

The Hard Rock Hotel & Casino Bristol opened the doors to its permanent home on Thursday. Country music star Blake Shelton performed at the casino’s entertainment venue to celebrate its grand opening.

Blake Shelton will headline the grand opening of the Hard Rock Casino & Hotel in Bristol, Virginia, on Thursday, Nov. 14.

With the grand opening of the Hard Rock Hotel & Casino Bristol on Thursday, employees are hard at work preparing for the doors to officially open to the public. On Tuesday, employees held a team member rally to get everyone pumped up for opening day.