Sliding into that salon chair evokes a mix of emotions ... deciding between permanent and semi-permanent hair color is not to be taken lightly. The overwhelming collection of shade options ...

Perfect for reviving your colour in-between salon visits ... So, you’ve used a semi-permanent hair dye and the good news is: you love the colour. Now the question remains: how can you keep ...

Know the differences between solutions that are semi-permanent and permanent: Whereas semi-permanent dye ... boosting hair ...

But don’t worry, the change doesn’t have to be permanent. It’s still possible to nail the lilac trend with a home dye ... Hair’s left unbelievably glossy as though you’ve just had a ...

‘When we switched our focus from bleach and tone and semi-permanent ... ‘There is a traditional permanent colour pigment that will penetrate and lock in deeper into the hair to ensure longevity of ...