"My hair is bleached ash blonde from dark brown so it’s very very dry, and most purple shampoos tend to strip my hair of whatever moisture it had left, leaving it matted and sad. Not the case ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

See it! This L’Oréal Paris Ever Pure purple shampoo and conditioner isn’t just for the graying girlies either; the haircare duo boosts shine and restores color-treated blonde hair and ...