Digital media, such as web and mobile, preferred Sans-Serif fonts, like Helvetica and Futura, with thicker fonts achieving a Mean Z value greater than 30. This finding aligns with the need for ...

Helvetica, Futura, and Univers are the workhorses ... The study found that some mediums have font pairings with minimal differences, like booklets and pamphlets, branding and identities, and ...