Celebrity endorsements can drive advocacy by fans, researcher finds
The South Korean boy band BTS boasts a fanbase of tens of millions of dedicated listeners, known for their devotion to the ...
Fandom Partners With Intent IQ to Unlock Coveted iOS Audience for Marketers
New partnership generates incremental revenue from hard-to-reach users using IIQ’s Alternative IDNEW YORK, March 04, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a privacy-forward next generation identity ...