Rather, in today's marketing ... Practices Successful email campaigns often require trial and error, and many B2B marketers rely on various testing techniques to improve their campaigns: 58% test to ...

This article will explore the importance of CTOR, strategies to improve it, and best practices for integrating CTOR insights ...

Nothing in email marketing is static because ESP technology ... Taken together, these new best-practices make newsletters cleaner, more interesting, more subscriber-friendly, and ultimately more ...

To make the most of your holiday email marketing strategy you need to start planning your campaigns schedule in advance. The best timing for emails can vary significantly based on industry and ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Often, small businesses create email marketing campaigns with (at best) poorly defined goals. Use these tips to form clear goals and find the right tools to achieve them.

The new requirements codify the very well-tested best practices of email marketing. “Best practices are now transitioning to ...

Whether it’s running promotional campaigns, sending special offers or asking for customer feedback, Forbes Advisor’s list of the best email marketing software will help you decide which works ...

The following guidelines for transferring marketing data between two locations are recommended by the Direct Marketing Association as best practice ... via web links and email links.