We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people.

A version of this article originally appeared in Quartz’s Need to Know: Davos newsletter. To get updates on the World Economic Forum delivered straight to your inbox all week, sign up here.

Listen and subscribe to Opening Bid on Apple Podcasts, Spotify, or wherever you find your favorite podcasts. Artificial intelligence has quickly become a tool many companies are looking to utilize ...

By consistently showcasing real-world use cases and quantifiable outcomes, IBM hopes to change outdated assumptions and reinforce its image as a leading hybrid cloud and AI player. Davos ...

You’ve been listening to a special branded episode of POLITICO’s Power Play podcast, brought to you by IBM and our final transmission from Davos, Switzerland. I’m David Himmel for POLITICO ...

Business and nonprofit leaders participated in a wide-ranging TIME100 Talk at the World Economic Forum’s meeting in Davos, ...

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Join IBM at the World Economic Forum to learn how leading companies are turning AI investments into measurable returns.** But first, here’s who’s on the Davos guest list this year. WHO KNOWS? Elon ...

Tuesday saw the World Economic Forum in Davos begin in earnest. Not even a star turn from David Beckham could stop AI dominating conversations.