David’s Bridal has introduced Adored by David’s, a resale program that will be managed by Arrive Recommerce. Secondhand wedding, bridesmaid and special occasion dresses, along with accessories, will ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

Following the Success of David's First-Ever All-Digital Bridal Fashion Week Debuting Its Fall 2024 Collection Earlier This Year in Partnership With Jessica Vestal, David's Continues to Meet Its ...

The decision to offer more perks to other wedding party members was easy for the company to make, Kelly Cook, president of brand, technology and finance at David’s Bridal, said. “We know a ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. When David’s Bridal added easier-to-access incentives to its Diamond Loyalty rewards program in October ...

The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party ...