Duke Cannon is one men's grooming company that's gambling on a unique ad campaign to draw interest during March Madness The ...

Astrologer Valerie Mesa reveals which iconic college mascot you're most like by zodiac sign The most exciting time in ...

Men's grooming brand Duke Cannon dives into the billion-dollar NIL game by sponsoring Iowa State University's mascot, Cy the ...

For a school in the Midwest, a kangaroo is a unique mascot. What's the story behind Akron being the Zips, and the history of ...

That’s right, friends: With the bracket being revealed, March Madness is officially HERE.

It's not just athletes getting sponsorship deals. Cy, the Iowa State mascot, landed a NIL deal with Duke Cannon's "Earn Your Clean" campaign. Iowa State basketball: TJ Otzelberger after Big 12 ...

Several staff members of The Louisville Cardinal fill out brackets and make their picks for the champion of March Madness.

This has given rise to the phenomenon of the "mascot bracket," in which the basketball agnostic in your life fills out their bracket based solely on mascot quality. If that's you, we are here to help.