BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

There are specific areas of health and wellness food strategists should consider, GlobalData’s Fahima Omer argues.

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

Reliance Consumer Products Ltd acquires Chennai-based Velvette brand to revive iconic FMCG products, expanding its portfolio.

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the promotion of Philippa Newman to Chief Brand and Product Officer ...