"I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." More: Celebrate the life of Bob Uecker with this special collector's ...

The late Bob Uecker's reach extends well beyond Milwaukee Brewers radio broadcasts. Let's run down his pop-culture ...

In the wake of Bob Uecker’s passing, one of his most memorable contributions to pop culture has resurfaced: the iconic Miller Lite “Front Row” commercial. While the ad became a defining ...

Did anyone get more from a humble baseball career than Bob Uecker? The Milwaukee-born player/actor/comic/broadcaster, whose death at 90 was announced Thursday by his ...

few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial. It was part of a series of spots for Miller, a product produced in his hometown of Milwaukee ...