Thanks to a basketball team, British staple Weetabix is now one of America’s best-selling cereal brands
Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.
What fueled UK’s Amari Williams against Illinois? A cereal you’ve likely never heard of before
Amari Williams’ teammates weren’t satisfied with his pregame breakfast before playing Troy, so they searched Milwaukee for Williams’ childhood cereal.
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Thanks to a basketball team, British staple Weetabix is now one of America’s best-selling cereal brands
thanks to the approval of a basketball team. On Sunday, the Kentucky Wildcats defeated the Illionois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game.