Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Earth to astronaut Barbie, we have a new space collectible, but probably not for all of the reasons Mattel intended. The toy ...

include Barbie dolls dressed in the signature red of the Mattel logo; a ruby red version of the classic Magic 8 Ball toy; a ruby red edition of the Uno card game, with graphics inspired by Mattel ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

MIAMI – Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday. The collection celebrates four ...

The runaway success of 2023’s “Barbie” movie was the proof of ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.