Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

While some attempts at new fast food items seem doomed to fail — like the time Burger King added burritos to the menu — some ideas don't appear as bad on paper ... full-page ad in the Chicago ...

But some consumers say those mouthwatering ads can cross the line into deception, and that’s leading to a growing number of lawsuits. Burger King is the latest company in the crosshairs.

This did generate some extra discussion for Burger King’s ads. So from that standpoint, it’s not all bad. But they do seem to be getting far more positive ad read value from Kevin Harlan than ...

New year, same bad brand tweets. Despite continual ... The latest online outrage was sparked by Burger King UK, whose social media team thought it would be a good idea to fire off an International ...

Burger King’s CMO anticipates the brand’s “creative bravery” and challenger mentality may help the chain mitigate the impact of incoming legislation around advertising fast food. New rules are set to ...

WSJ's Andrew LaVallee parses the controversy surrounding Burger King's new "Whopper Virgins" ad campaign. The ads feature taste tests with native peoples of foreign countries and pits the Whopper ...

The fast food market in Brazil has always been a competitive one. However, there was one service that seemed to be leveraged by all Burger King's main competitors and that put those brands even closer ...