Macworld At the heart of every Apple device is an Apple processor. Apple has been using its own chips in its iPhones and iPads for more than a decade, while Apple silicon in the Mac is already in its fourth generation.

The iPad Pro drives the most sales results of Apple’s tablet line-up, with the largest share at the highest price, while the iPad mini brings in specific use customers, according to new data from Consumer Intelligence Research Partners.

When it was introduced during the white plastic heyday of peak iPod-era Apple, the Mac mini was pitched as the cheapest way to buy into the Mac ecosystem. It was $499. And despite some fluctuation (as high as $799 for the entry-level 2018 mini, $599 for this year's refresh), the Mac mini has stayed the cheapest entry-level Mac ever since.