If there's no pushback on new rates, the increase was too low, David Ackert writes: Each strategic adjustment should help ...

Psychological pricing is a strategic approach to setting prices that considers the psychological impact on consumers, not just the economic value of the product or service. This method leverages ...

SmartMoney reporter Quentin Fottrell visits Mean Street to discuss J.C. Penney's use of round numbers in pricing and how some retailers use psychology when setting their prices. Photo: AP.

The pricy research – which comes as the authority is crying poverty and pushing for a detested congestion pricing plan — is being blasted by critics as a huge waste that will only tell them ...