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Jaguar leaps into historic rebrand
Jaguar's Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
Jaguar leaps into historic rebrand as it keeps the focus on electric cars
Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its company design. View on euronews
Jaguar's rebranding strategy focuses on "Exuberant Modernism"
Symbols of change represent Jaguar's fresh identity and hint at things to come. Showcasing the brand's new identity will
Jaguar unveils new logo
Jaguar is changing its iconic logo
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
22m
Why Jaguar’s Rebranding is a Great Leadership Example of What Not to Do
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as like being in a ...
3h
on MSN
Jaguar exec promises his team have not been ‘sniffing the white stuff’ as the luxury carmaker’s rebrand receives online backlash
The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...
22m
Jaguar's new logo and weird ad gets ripped by everyone
Hey, Jaguar is coming up with a new rebrand with their “Copy Nothing” ad that has gone viral, mostly because it’s very ...
autoevolution
2h
Jaguar Bewilders Its Fans With Shocking Rebranding Campaign That No One Understands
Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...
6h
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
HotHardware
1h
Jaguar Forgot To Put Any Cars In Its Confusing Rebrand Video
After the haloed brand exited stage left from selling internal combustion
cars
and taking a one year hiatus, many have been ...
1h
Radical Jaguar rebrand and new logo sparks ire online
The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a ...
1h
Why Fans Aren’t Happy With Jaguar’s New Logo
Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...
20h
on MSN
Jaguar reveals glossy rebrand that features no cars and confuses the internet
" wrote Lulu Cheng Meservey, co-founder of Rostra PR group. "Art school grads simply aren’t associated with elite engineering ...
5h
Do you sell cars? Why Jaguar is being trolled for 'woke' Copy Nothing ad
Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...
2h
The New TWR Supercat Grand Tourer Is a V-12 Ode to the Jaguar XJS
Designers Magnus Walker and Khyzyl Saleem walked us through the team’s 660 hp muscle car at its global reveal in downtown Los ...
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