Technology advocates and celebrities are backing the launch of Free Our Feeds, a campaign designed to “save social media from billionaire capture.” The project aims to raise $30 million over three years to support the development of a social media ecosystem powered by the AT Protocol, or the decentralized network powering Bluesky.

The new organization wants to build on the open-source, user-defined model of the increasingly popular platform Bluesky, in case it, too, comes under the control of a billionaire owner.

An initiative called Free Our Feeds, backed by the founder of Wikipedia, aims to protect the social media technology that powers Bluesky.

The campaign aims to raise $30 million to build an open source social platform free from "billionaire control".

The initiative, Free Our Feeds, aims to protect Bluesky’s underlying technology, the AT Protocol, and leverage it to create an open social media ecosystem that can’t be controlled by a single company or billionaires,